PERSPECTIVES
THE CHINA MARKET
By Alicia Erdman, June 2017
China represents an incredible growth opportunity. However, simply entering China does not guarantee success in China – even if you manage well against the legal and operational risks associated with this dynamic country.
Success in China also hinges on building a brand in China – one that is authentic to its heritage and resonates with this unique and in many ways emerging consumer population
THE ROLE OF RETAIL
By Alicia Erdman, August 2017
Even retail headlines have gotten dramatic. Countless articles forecast the death of retail and an overall retail apocalypse as large chains close doors and new bankruptcies are announced. But the holiday selling season brought new life to the mall and there are other signs indicating the value of bricks and mortar experiences. Direct retail matters and even as e-commerce continues its expansion, the story in the store will make a difference.
ANALYTICS
Coming soon
Big data has been a buzz word for a decade and data scientists are in high demand. Yet, many organizations are really just beginning and the intimidation of solving for predictive or prescriptive applications can make it hard to start.
However, your first best use of analytics may not require a team of quants. Clarifying your strategy and the role analytics can play will simplify the journey and set you to reach a level of 'analytics maturity' appropriate for your agenda.